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Kness Launches Corporate Rebranding Initiative

Albia, Iowa (May 2, 2017) - Today marked the beginning of what Kness, Mfg. Co., Inc. President Kathy Wauson referred to as ‘a new day’ at Kness Mfg. The pest control product manufacturer has launched a corporate rebranding initiative, focusing on the world-renowned quality of Kness’ pest control products, and their exclusive production process.

The Albia, Iowa, based manufacturer recently revealed their new brand and positioning - Kness Pest Defense, “Your Best Defense”, to their sales team and customers following an internal brand launch with employees. Kness leaders highlighted that every team member is an important part of their dedication to customers, as well as setting high quality standards in the industry. All Kness products are hand-tested before being packaged, and this quality is reflected in the company’s less than 1% return rate.

Since its inception in 1924, Kness remains a family-owned company and has proudly produced USA made products. “Family, that is what we are,” says president Kathy Wauson. “We are a very close-knit team and we’re proud to do what we do. Our employees are an integral part of our success, and our company rebrand initiative.” Kness’ comprehensive marketing effort touches all aspects of the brand including a new company logo, responsive website, product collateral, apparel, internal and external communications, signage, with additional developments planned for the near future.

Kness customers and reps are also a large focus of the company’s efforts, as online resources are being elevated and ongoing communications strengthened. “This is an extremely exciting time for Kness.” Wauson went on to say, “This was not a decision we took lightly. We’ve been very diligent in our industry research, and have not only listened to our customers and employees, but have developed a brand that resonates the pride, character, and intentions, of our company for moving forward.”

Those interested in learning more about Kness Pest Defense, are urged to visit or following the company on Facebook and Twitter.